How to Attribute Farmer Sales to Influencer and WhatsApp Campaigns
Track which agri marketing campaigns actually convert to farmer orders with unique product URLs, QR codes, and a unified attribution dashboard.
Agri-input brands spend heavily on influencer videos, WhatsApp broadcasts, field demos, and Meta ads. Historically, the last mile was "visit your local retailer," which meant zero conversion data.
SaaSFields gives every product a unique URL and QR code. Attach that link to any asset: an influencer video description, a WhatsApp message from your call center, a field officer's demo handout, or a print ad.
When the farmer clicks and buys, the order is attributed to that channel in your dashboard. You see product, pincode, retailer, campaign source, and repeat purchase behaviour.
Practical steps:
- - Generate QR codes per SKU for field teams before each season.
- - Use UTM-style tracking links for digital campaigns.
- - Train call-center agents to send product-specific links, not generic homepages.
- - Review attribution weekly and reallocate budget to converting channels.
For the first time, you can answer: "Did that ₹20L influencer campaign actually sell product?"